Rilla vs Siro: D2D Sales Coaching Compared (2026)

Rilla vs Siro: Which Platform Is Right for Your D2D Team?

Rilla has deeper analytics and Rilla Live; Siro has Halftime Mode and drafts follow-ups. Neither writes the CRM record, builds per-rep practice, or recovers revenue.

If you run a door-to-door or in-home sales team, Rilla and Siro are the two names you have heard. Both record in-person conversations, transcribe them, score them, and give managers analytics to coach from. This page compares them on what they actually do, with a source for every claim, and then answers the question most buyers arrive with: which one turns the recording into results. That is where a third option, Roonly, changes the comparison: it does the paperwork from the conversation, coaches each rep from their own doors, and recovers the revenue the conversation surfaced. Roonly is the only platform that closes that whole loop, for field reps and now for office reps too: the coaching is automated and personal to each rep's exact skill gaps and patterns, it scales what the company's best reps are doing to everyone, it coaches the way the manager wants from the playbook, and agents act on the revenue with the same intelligence and the CRM data.

What Each Company Is

Rilla is the largest company in in-person conversation intelligence. Sacra puts it at roughly $70 million in annual recurring revenue by April 2026, more than 2,000 accounts, and a $68.5 million Series B led by Google Ventures in June 2025. It records an appointment, scores it with flagged moments and talk-to-listen ratio, and has added Rilla Live (real-time coaching, September 2025), Rilla Intelligence with the Rick assistant, and Rilla Roleplay. Capterra rates it 4.8 from 365 reviews.

Siro raised a $50 million Series B led by SignalFire in May 2025, $75 million in total, per TechCrunch. Its how-it-works page describes tap-to-record, scorecards benchmarked against your best practices, Halftime Mode for real-time coaching mid-conversation, drafted follow-ups and CRM updates after the conversation, and roleplay of tough objections on real scenarios. Its App Store listing shows a 4.8 rating from about 1,300 ratings.

Feature Comparison: Rilla vs Siro

Sources: Sacra, Capterra, Rilla's App Store listing and roleplay demo video, siro.ai/how-it-works, Siro AI on the App Store. Checked September 4, 2026.

Both cover the basics well. Siro has moved faster on rep-facing features: Halftime Mode, the drafted follow-up, the CRM update. Rilla has deeper roots in customizable scorecards and manager-facing analytics, and Rilla Live now gives it real-time coaching of its own. Neither generates training, neither writes the visit into the CRM without the rep, and neither works the revenue the conversation surfaced.

Pricing: Rilla vs Siro

Neither publishes prices. Rilla's figures below come from Sacra's 2026 profile; Siro's are third-party estimates. Confirm both on a quote.

Sources: Sacra (Rilla), third-party estimates (Siro). Checked September 4, 2026.

For a 10-rep team the gap between them is roughly $10,000 to $20,000 a year, and both put the company on an annual contract with an implementation fee before the first door is recorded. For context, Roonly is $200 per rep per month with no setup fee and no minimum: $24,000 for the same team, monthly, and it includes the paperwork, the coaching for reps, techs and CSRs, and the recovery campaigns.

Where Each One Fits

Rilla fits larger appointment-based companies with sales trainers on staff, who want deep customizable scorecards, manager-facing analytics and Rilla Live's mid-appointment coaching, and who can absorb the five-seat minimum and the annual upfront contract.

Siro fits appointment teams that want a lighter rep experience: tap to record, a Halftime nudge, a drafted follow-up and an updated CRM, with coaching run by managers and peer learning from the best reps' calls.

Both leave three things to the customer. The rep still does the CRM entry (Siro drafts, the rep sends). The manager still builds the training. And the quotes, cancellations and upsells the conversations surface sit in the CRM untouched.

The Alternative That Turns the Recording Into Results

Roonly records the same conversations, from the phone or the Apple Watch (the mic is on the wrist), all day, split into individual doors, and then does three things with them.

Does the paperwork. The visit becomes a note on the customer's CRM record: what was discussed, what was quoted, what was promised, what happens next, with the recording linked. Live for reps and technicians on FieldRoutes and JobNimbus. Nobody types in the driveway.

Coaches the team. Every door is scored per stage against the company's own playbook and its winning patterns, down to the specific objection and the specific phrases that lose it. Roleplay is built from that rep's own recorded doors and the real objections this market throws, assigned automatically, answered in under two seconds by personas that hold firm, and scored on the same rubric as the real door. Technicians and CSRs get their own rubrics. When Anchor's managers ran out of time mid-season, reps leaned on the roleplay and kept performing.

Recovers the revenue. Winbacks, quotes that never scheduled, upsells to eligible customers and the calls a CSR almost closed are worked by an agent that knows what was said, texts from a named person on the team, books on the company's real routes, creates the contract and sends it for e-sign, and hands off to a CSR when a human is needed. A win counts only when the CRM shows it.

The results: sales conversion doubled at Vivint and at Anchor Pest, Brooks Pest's technicians lifted their close rate 66 percent in eight weeks, and a termite upsell campaign is on track for roughly $350,000 in booked work. See Roonly vs Rilla, Roonly vs Siro, Rilla alternatives and Siro alternatives, or how the coaching loop closes automatically.

Frequently Asked Questions

Which is better, Rilla or Siro?

Rilla for manager-led programs that want deep customizable scorecards, analytics and Rilla Live; Siro for appointment teams that want a lighter rep experience with Halftime Mode and a drafted follow-up. Neither writes the visit to the CRM without the rep, generates training, or recovers revenue; Roonly does all three.

How do Rilla and Siro prices compare?

Rilla runs about $4,000 to $5,000 per seat per year with a five-seat minimum, annual upfront payment and an implementation fee, per Sacra. Siro does not publish pricing; third-party estimates put it around $250 per rep per month on an annual contract. Roonly is $200 per rep per month, monthly, no minimum, no setup fee.

Do Rilla and Siro have AI roleplay?

Yes, both. Rilla's Hey Rick, in Rilla's own demo, answers in five to seven seconds with one flat voice and the rep explains the scenario by hand; Rilla Roleplay is a general customer simulation. Siro's roleplay practices one objection from one recorded call. Roonly's is built from the rep's own pattern of misses across many doors and assigned automatically.

Which has real-time coaching?

Both now. Siro's Halftime Mode and Rilla Live coach during the appointment. Roonly gives feedback after each door and turns it into the next morning's practice, which is where a ninety-second door conversation actually improves.

Can I use Rilla or Siro with Apple Watch?

No. Both record from the phone. Rilla ships a watch companion app, but it does not record from the wrist, and Siro has no watch app. Roonly records from the Apple Watch itself, offline, and splits a whole shift into doors.

Do Rilla or Siro write to the CRM?

Siro drafts a follow-up and updates the CRM after a conversation; the rep reviews and sends. Rilla keeps its scorecards and summaries in Rilla. Roonly writes the outcome, summary, quote and promises to FieldRoutes or JobNimbus automatically after every rep and tech conversation.

Is there a cheaper option than Rilla and Siro?

Roonly is $200 per rep per month with no setup fee and no minimum, roughly $24,000 a year for 10 reps against $30,000 to $50,000, and it includes the CRM paperwork, coaching for reps, technicians and CSRs, and the revenue recovery campaigns that neither Rilla nor Siro offers.