AI agents for pest control and home services
Keep the customers you already won.
One AI agent takes care of your customers, stops cancels before they happen and wins back the ones who left. All inside your CRM.
01What churn costs one office
Every year, 15–25% of your customers cancel.
It's the quiet cost of every recurring service business. At one well-run pest office doing about $7M a year, it added up to
a year in recurring revenue, lost to 1,882 cancellations.
Most companies chase customers after they leave. Roonly keeps them from leaving.
6 in 10 cancel calls got no save attempt at all.
Typical office: one well-run pest office, 1,882 cancellations from Sept 2025 to Aug 2026, about $600 a year each; movers and bad debt left out of the savable share. Coached saves teams: Terminix saves about 1 in 3 cancel calls (Rentokil, 2026).
02Watch it work
Your customers text. The agent does the work.
Seven plays from a normal week. Each one ends with the work done in your CRM, not a to-do for your office.
Linda texts your customer line to cancel. Her plan went up in May, and she barely sees bugs anymore.
Saved with a lighter plan, no discount
FieldRoutesLinda · Customer 1048203Only on Roonly
One AI agent runs your whole customer office.
It sells, serves, keeps and grows every customer on your website, by text and on the phone, and it remembers every conversation. Your CSRs only get the calls that need a person.
04ROI calculator
See what Roonly would save and earn.
Move the sliders to match one office. Turn plays on or off. The math runs on conservative defaults, and your real number comes from your CRM.
How we estimate: customers × yearly value × cancellation rate. Catch it early keeps 2 in 100 customers. Saves go from 1 in 20 to 1 in 5 (coached teams reach 1 in 3). Collections: 1 in 100 past due monthly, $120 each, half paid by text. Upsells: a quarter get one offer a year, 20% book, 30% buy, $900. Winbacks: 6% of last year's cancels. Quotes: 8% of quiet quotes close. Estimates, not guarantees.
05Every dollar, counted
See what's working. Fix what isn't.
Every dollar the agent saves, collects and earns, checked in your CRM and set next to your team's. Ask Roonly about any customer, call or dollar, and get the next step ready to approve.
Your CSRs get coached too.
The same AI sales coaching your reps and techs get, on every office call.
06Your reps and techs
Close the loop, from the first knock to the office.
Roonly is also the AI sales coach for your reps and techs. They record their conversations, and Roonly coaches each one, builds their AI roleplay training, writes the notes into your CRM and hands every detail to the office agent. Anchor's door reps leaned into the AI roleplay, and their sale rate more than doubled after week two.
Techs see what the rep promised before the first visit, so fewer customers cancel early. And the office agent knows each customer from the first knock.
Questions owners ask
Will this replace my office staff?
No. It takes the repetitive requests, the after-hours texts and the follow-ups nobody has time for. Anything that needs a person lands with your team, with the conversation attached.
Does it answer our phone line too?
Yes, when you're ready. Unlike an AI receptionist that screens calls and takes messages, it makes the sale, fixes account problems and books the visit on your tech's route, with the same knowledge and rules as your texts and website chat.
Will customers know they're talking to AI?
Your customer line and website chat introduce themselves as your AI assistant, so customers know they can text anytime. Sales campaigns go out from a separate office number, and the agent says it's automated whenever someone asks.
Does it work with my CRM?
Yes. It works inside FieldRoutes today, with PestPac next. It reads your customers, plans and routes, and books, signs and notes right in your account. See every integration.
Can customers mess up my routes?
No. It books new visits, like a free revisit, only into open slots. It doesn't move an existing visit on its own: it takes the times that work for the customer, tells them your office will confirm, and hands your team the request. It never tells a customer something is done until it is. When you're ready, you can let it move visits too, only to open times on the same tech's route.
07Free call audit
See what your calls are telling you.
Connect a week of office calls. In one short meeting we'll show you:
- How many calls were customers asking for something simple
- How many cancel calls ended without a save attempt
- What that costs your office each year, in dollars