TJ Israelsen

I founded Roonly and run it day to day. Roonly records real sales conversations, at the door and on the office phone, scores them, and turns each rep's own misses into practice. Teams in pest control, solar, security and roofing use it, including Anchor Pest Services, Brooks Pest Solutions and Vivint.

What I do at Roonly

I set up every customer deployment myself: the phone overlays, the CRM connections, the scoring rubrics and the coaching playbooks. That means I read the transcripts, watch which objections lose deals, and see what changes when a team starts practicing. The guides on this site come out of that work, not out of a content calendar alone.

How these pages are written

• Competitor features and prices come from the vendor's own site and documentation, review sites, and named third-party reports. When a vendor publishes no price, the page says so instead of guessing.
• Every page shows its first publish date and its last update. A refresh only moves the update date when a fact actually changed.
• Roonly appears on its own comparison and ranking pages. Each of those pages says so in plain text, and the criteria behind any ranking are stated on the page.
• Competitors are named, not linked. The names are enough for you to find them, and I would rather the pages stand on what they say than on what they point to.
• Field data referenced on these pages comes from conversations Roonly has recorded and analyzed for its customers, shared only with each customer's permission and never with names attached unless they agreed to it.

What I write

• Comparisons
• Pricing Guides
• Alternatives
• Industry Guides
• Feature Guides
• Rankings
• Industry Leaders
• Glossary
• The Roonly Blog

Elsewhere

• @TJ_IzzI on X
• Corrections and questions about any page: contact Roonly. If a price or claim on this site is out of date, I want to know.