Roonly vs Rilla: D2D Sales Coaching Compared (2026)

Roonly vs Rilla: Which One Turns the Conversation Into Results?

Rilla coaches the appointment. Roonly does the paperwork from it, coaches each rep from their own doors, and recovers the revenue, for $200 a rep.

Both products record in-person sales conversations, transcribe them, and score them so a manager can review a day of doors in minutes instead of riding along. That is where Rilla stops and where Roonly starts. Rilla hands the analysis to a manager. Roonly turns the same conversation into three things: the CRM record (notes, quotes, promises and outcomes written back to FieldRoutes or JobNimbus), the coaching (practice built from that rep's own misses and assigned automatically), and the revenue (campaigns that chase the quotes, cancellations and upsells the conversation surfaced, closed by text and verified in the CRM). Roonly is the only platform that closes that whole loop, for field reps and now for office reps too: the coaching is automated and personal to each rep's exact skill gaps and patterns, it scales what the company's best reps are doing to everyone, it coaches the way the manager wants from the playbook, and agents act on the revenue with the same intelligence and the CRM data.

The results behind that: sales conversion doubled at Vivint and at Anchor Pest, Brooks Pest's technicians lifted their close rate 66 percent in eight weeks, and a termite upsell campaign is on track for roughly $350,000 in booked work. This page compares the two products on what each does with a recorded conversation, with a source on every Rilla claim.

What Rilla Is

Rilla is the largest company in in-person conversation intelligence. Sacra's profile puts it at roughly $70 million in annual recurring revenue by April 2026, more than 2,000 customer accounts, and a $68.5 million Series B led by Google Ventures in June 2025. It sells into home services, home building, auto and dental. Reviewers rate it 4.8 out of 5 from 365 reviews on Capterra. The product records an appointment from the Rilla app, produces a call score with flagged moments, talk-to-listen ratio and question counts, and gives managers a dashboard to review and comment. Since 2025 it has added Rilla Live (real-time coaching), Rilla Intelligence with the Rick assistant, and Rilla Roleplay.

Rilla is a good tool for the job it was built for: replacing the physical ride-along. The comparison below is about everything that happens after the recording.

Feature Comparison

Sources: Sacra (scale, modules and launch dates), Capterra (rating, no free trial), Rilla's App Store listing (watch companion app), Rilla's own roleplay demo video (Hey Rick behavior), Roonly product documentation. Checked September 4, 2026.

Rilla Live is a real advantage for appointment-based sales: a rep in a kitchen can get a nudge mid-conversation. At a door, where the whole exchange is ninety seconds, the useful moment is the next door, and that is where Roonly puts the feedback and the practice.

The Roleplay Question

Rilla ships roleplay, and so does every serious platform in this category. The question is what the practice is made of.

Rilla's Hey Rick is a general simulation. In Rilla's own demo video the rep sets up the scenario by hand, the bot answers in five to seven seconds with a single flat voice, and it tends to concede once the rep pushes. Rilla Roleplay, introduced in 2026, practices against a customer simulation tuned to a company's process. Neither is built from the individual rep.

Roonly's roleplay starts from a deep read of the rep. Every door is scored per stage against the company's playbook, so the system knows that a particular rep loses most often at "we already have someone" in the first thirty seconds, which phrases they reach for when it happens, and which objections this market actually throws. It builds the scenario from that rep's own recordings and the real prospects they faced, assigns it to that rep, and scores the practice with the same rubric as the real door. The persona answers in under two seconds, holds firm until the rep earns it, and the rep can hit Try Again on the exact conversation they lost. When Anchor's managers ran out of time mid-season, reps leaned on it and kept performing. That is the difference between a talking bot and a coach that knows what you keep getting wrong.

The Paperwork and the Revenue Rilla Does Not Touch

Does the paperwork. A recorded door or tech visit becomes a note on the customer's CRM record: what was discussed, what was quoted, what was promised, what happens next, with the recording one click away. Live today for reps and technicians on FieldRoutes and JobNimbus. Techs stop typing in the driveway, expectations travel to the next visit by themselves, and the quote a tech leaves behind lands where the office can chase it. Rilla's summaries stay in Rilla.

Recovers the revenue. The same conversations feed campaigns that work the money already sitting in the CRM: customers who cancelled, quotes that never scheduled, actives eligible for an upsell, and the calls a CSR almost closed. The agent texts from a named person on the team, knows what the customer was told, books on the company's real routes, creates the contract and sends it for e-sign, and hands off to a CSR by callback task when it needs a human. A win counts only when the CRM shows it. Rilla has no office surface and no recovery.

Pricing: What a 10-Rep Team Pays

Rilla does not publish prices. The figures below come from Sacra's 2026 profile, the most detailed neutral source available; confirm them on a quote.

Sources: Sacra (per-seat range, minimum, contract terms, escalator), Capterra (trial), Roonly published pricing. Checked September 4, 2026.

Roonly's price is published and includes the paperwork, the coaching for reps, techs and CSRs, and the recovery campaigns. Volume and multi-module pricing are available for larger teams. Rilla's model favors larger accounts: Sacra reports its average contract roughly doubled to about $20,000 by mid-2025.

Who Each Product Fits

Rilla fits appointment-based companies with sales trainers on staff who want the recordings, scores and analytics to feed a manager-led program, and who value Rilla Live's mid-conversation nudges. Its customer base says that model works for them.

Roonly fits door-to-door, canvassing and technician teams in pest control, home security, roofing, water treatment and fiber, on FieldRoutes or JobNimbus, whose managers cannot personally coach every rep and whose CRM is quietly leaking quotes and cancellations. It also fits any of those companies with an office phone team, since the same engine scores and coaches CSRs. See how the coaching loop closes automatically, and for the wider field, Rilla vs Siro, Rilla pricing, Rilla alternatives and the best AI coaching apps for D2D.

Frequently Asked Questions

Is Roonly a direct competitor to Rilla?

For recording and scoring in-person conversations, yes. Roonly then goes further: it writes the visit into the CRM, builds each rep's practice from their own doors, coaches technicians and CSRs on their own rubrics, and recovers the revenue the conversations surfaced.

How much does Rilla cost compared to Roonly?

Rilla does not publish pricing. Sacra's 2026 profile puts it at about $4,000 to $5,000 per seat per year with a five-seat minimum, annual upfront payment and an implementation fee. Roonly is $200 per rep per month with no minimum and no setup fee: roughly $40,000 to $50,000 versus $24,000 for 10 reps in year one.

Does Rilla have AI roleplay?

Yes. Hey Rick, and Rilla Roleplay since 2026. In Rilla's own demo, Hey Rick answers in five to seven seconds with a single flat voice and the rep explains the scenario by hand. Roonly's roleplay is built from the rep's own scored doors, the company playbook and the real objections they lose on, assigned automatically, and answers in under two seconds.

Does Rilla work with Apple Watch?

Rilla lists a watch companion app, but recording happens on the phone. Roonly records from the Apple Watch itself, works offline, and captures a whole shift and splits it into individual doors.

Does Rilla write to the CRM?

Rilla keeps its scorecards and summaries inside Rilla. Roonly writes the outcome, the summary, the quote and the promises to FieldRoutes or JobNimbus after every rep and tech conversation, with the recording linked, and never puts scores in the CRM.

Does Rilla offer real-time coaching?

Yes. Rilla Live coaches during the appointment. Roonly gives feedback after each door and turns it into the next morning's practice; for office phone calls, Roonly offers on-screen prompts.

Which is better for a small D2D team?

Roonly, for most teams under 20 reps: a published price, no seat minimum, no setup fee, a monthly contract, practice that does not wait on a manager, and the CRM paperwork done for them. Rilla's five-seat minimum and upfront annual contract are built for larger appointment-based accounts.