How it works

How Roonly coaches every rep, step by step.

Your reps tap Start Shift. Roonly records every door, finds what's costing each rep the sale, and trains them on it automatically. Here's each step, and what it does for your team.

01Record

One tap. Then Roonly takes over.

Techs, inspectors and consultants tap record once per visit. Door reps tap Start Shift once a day: Shift Mode, built with Vivint's door teams, records the whole day in the background.

  • Splits a shift into separate conversations and skips the talk that isn’t with a customer
  • Keeps recording when a rep switches apps, from your demo software to TikTok
  • Pauses for a personal phone call and restarts on its own
  • Scores each conversation while the shift is still going, not at the end of the day
  • Works offline and uploads once there's signal, from the phone or an Apple Watch

What it does for youReps never stop selling to manage an app.

The Roonly app's home screen: a Record button, All-Day Shift Mode for hands-free recording, today's stats and the rep's recent conversations with their scores

02Analyze

Every conversation, analyzed for your company.

Every door and visit is transcribed and analyzed knowing your company, your services and your training materials, then scored stage by stage, from the opener to the close.

  • A timeline of every objection, strong moment and missed chance
  • Coaching on what worked and what to try next
  • Technicians scored on inspections and upsell visits, the same way

What it does for youEvery rep gets a manager's review of every door.

The Roonly app scoring a door-to-door sales conversation: an overall score, scores for each stage from the opener to the close, and a timeline of the key moments

03Find the gaps

Exactly where each rep loses the sale.

Roonly tracks every rep's skill gaps over time: the stage, the objection and the words that are costing them sales. Managers see it without riding along.

  • Each rep's weakest stages and toughest objections
  • Trends over time, so you see who's improving
  • Assign practice in one tap, whenever you want to

What it does for youYou know exactly what to coach, for every rep.

A rep talks with a laughing homeowner at his front door
Skill gap found"I need to ask my spouse"Kristen scored 58 on this objection across her last five doors.

04Auto-train

Training that builds itself.

After every conversation, Roonly updates each rep's practice for their own gaps. Nobody writes the training, and nobody has to remember to assign it.

  • Built from your own doors and your best reps' answers
  • Real moments from the rep's own conversations to replay
  • Try Again replays a lost conversation until they win it

What it does for youReps improve between the ride-alongs that never have to happen.

The Roonly app's Train tab: a coaching plan built from the rep's recent conversations, with a real moment to practice and a pattern the rep keeps struggling with

05Roleplay

AI roleplay that already knows the rep.

Everyone has AI roleplay now. Almost nobody has roleplay that knows what you specifically keep losing on. Most starts with a blank prompt: the rep has to describe the scenario. Roonly already knows what each rep keeps losing on and builds the roleplay for them.

  • One tap, and they're practicing the exact objection at the exact stage they lose it
  • The AI homeowner pushes back when, where and how real ones do
  • Built from the objections your reps really hear at the door

What it does for youPractice that fixes the exact moment they lose.

A rep with earbuds practicing her pitch on her phone between doors
Built for KristenRoleplay the spouse objection, at the closePractice now

06Scale what works

What your best reps do, spread to everyone.

Roonly finds what your top reps do that nobody knew until it ran: the openers, answers and closes that win. Then it builds them into everyone’s practice and shows the whole team what’s working.

  • What reps say that works, and when and how they say it
  • Winning conversations reps can play back, from their own team
  • New reps inherit what your top closers already know

What it does for youThe whole team sells more like your best rep.

A sales manager and two reps laugh together over a phone in a bright office
Winning conversationsJake4:12SaleMaria6:03SaleTyler3:48Sale

07AI coach

An AI coach that talks like a manager.

Reps ask the coach in the app the way they'd ask their manager. It knows your company, your training and each rep's performance, and it answers with your team's own examples.

  • Ask about any door: what went wrong, what to say next time
  • Answers from your playbook and your best reps, not the internet
  • Ready between doors, not just on ride-along day

What it does for youEvery rep has a coach on every door.

How should I have handled "we already have a pest guy"?Jake used to lose here too. Now he asks what they like about their current service, then offers a free inspection to compare. It gets him through most of the time. Want to practice it?Example conversation

08Playbook

A playbook that updates itself.

As Roonly learns what's winning on your doors, the playbook updates itself, so it stops being a guess and gets nailed down.

  • Openers, answers and closes proven on your own doors
  • Updated as your market and your offer change
  • Every rep practices from the same, current playbook

What it does for youA playbook proven on your doors, not guessed.

Playbook · Objections“We already have a pest guy”Updated today“I need to ask my spouse”Proven“How much is it?”Proven

09Onboarding

Onboarding, built in one click.

One click builds Duolingo-style lessons from your company's info and playbook, tailored to where new reps struggle in the field, with AI roleplays that look like your real doors.

  • Separate tracks for reps, techs and CSRs
  • Lessons from your best reps' real conversations
  • New hires start practicing on day one

What it does for youNew reps ramp fast, before they burn through good territory.

Lesson 3 of 124-day streakHandling "How much is it?"Continue

10CRM notes

Notes your techs actually read.

Each conversation's facts land in your CRM on their own, FieldRoutes for pest control and JobNimbus for roofing, so nobody types notes after the door. What mattered to the customer reaches the technician before the first visit.

  • Their worries, the pests they mentioned, kids or pets, and what the rep promised
  • Facts only: scores and coaching never go into your CRM
  • Fewer early cancels and bad reviews that start with “that’s not what the salesman told me”

What it does for youThe first visit matches the promise made at the door.

Tech note from the doorWorried about ants in the kitchenTwo dogs in the backyard, use the side gateRep promised a free re-treat between visits

Questions

How it works, answered.

What is AI sales coaching?

AI sales coaching uses a team’s own recorded conversations to coach every rep: the AI analyzes each conversation, finds what wins and what loses the sale, and gives each rep feedback and practice. Roonly does it for in-person sales, for door-to-door reps and technicians, without a manager riding along.

How does Roonly know what each rep should practice?

It scores every conversation stage by stage and tracks each rep's weakest stages and toughest objections over time. After every conversation, it updates that rep's practice for those gaps, using the answers your best reps give.

Do reps have to set up their own roleplay?

No. Roonly builds the AI roleplay from what each rep keeps losing on. The rep taps once and practices the exact objection at the stage they lose it, with an AI homeowner who pushes back the way real ones do.

Does it work without cell signal?

Yes. It keeps recording in the background and saves uploads until there's signal. Reps can record a single door or run Shift Mode all day, from the phone or an Apple Watch.

What does Roonly write into our CRM?

The facts from each conversation, so nobody types notes after the door: what the customer cared about, what the rep promised, pets and other details, and a note for the technician before the first visit. Scores and coaching never go into your CRM.

See it on your team

See it on your doors. In 30 minutes.

Tell us about your team and we'll show you Roonly on real doors. Pricing is per rep and quoted for your team, year-round or around your season.

  • 30 minutes on Google Meet
  • See doors like yours scored and coached
  • No commission, ever
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