Avoca Pricing 2026: What It Costs and What You Get

What Avoca Pricing Actually Looks Like in 2026

Avoca charges $1,000 to $3,000 per month, custom-quoted only, with no self-serve tier under $1,000 and no public pricing page as of 2026.

Avoca is among the most heavily funded AI platforms built specifically for home services. In April 2026, the company raised more than $125 million at a $1 billion valuation, with the Series B led by Meritech and General Catalyst and the Series A led by Kleiner Perkins. It now serves more than 800 home-service operators across HVAC, plumbing, roofing, pest control, and electrical.

That growth reflects real market appetite. 27% of calls to home-services businesses go unanswered (Invoca), and 58% of inbound calls never turn into a booked job (ServiceTitan, survey of 3,000-plus businesses). Avoca was built to reduce both of those numbers by combining an AI answering layer with campaign tools and CSR coaching in one system.

But the price and the sales process are not set up for small operators. Avoca's quote is custom, the contract is typically annual, and there is no way to start for a few hundred dollars a month and scale up after proving ROI. For the right business, that price buys a real product. For everyone else, understanding where the cost goes is the key question to answer before booking the demo.

The Three Pillars That Drive Avoca Pricing

Avoca is not a single product. It is organized around three distinct pillars, and the total bill depends on which ones are activated and at what usage levels.

Convert is the AI receptionist layer. It handles inbound calls around the clock, qualifies the caller, captures the booking request, and routes to a live CSR when a transfer is needed. Most operators turn this on first. It is the missed-call-insurance layer: the phone rings, and if no CSR picks up, the AI handles it, takes down the caller's name and problem, and files a booking request for the team to confirm.

Nurture is the outbound campaign and follow-up engine. It runs SMS and email campaigns targeting lapsed customers, unsold estimates, and seasonal triggers. The goal is to fill the schedule by re-engaging people who stopped calling.

Coach (also marketed as Avoca Coach) is the CSR grading product. It scores every inbound and outbound call on a rubric, surfaces weak spots by rep, and provides written coaching notes. This is a meaningful differentiator in the AI answering category: most platforms stop at the booking, and none of the sub-$500 options grade the humans behind the desk.

58% of inbound calls to home-services businesses never turn into a booked job (ServiceTitan). Avoca Coach is specifically aimed at the portion of that number that traces back to CSR skill gaps rather than unanswered calls. Answering more calls matters, but so does what happens during those calls.

Most operators activate Convert first as the base layer, add Nurture once there is campaign volume to work with, and use Coach to compound CSR quality over months. Each additional pillar adds to the monthly cost, and the bill scales with call volume because Avoca prices partly per-minute on AI conversation time.

Hidden Costs and What to Negotiate Before Signing

Avoca's billing model is per-minute on the AI conversation side, which means cost scales with call volume in ways that are difficult to predict at signup. A business running 600 calls a month will pay a meaningfully different bill than one running 2,000. Third-party industry estimates consistently place the effective range at $1,000 to $3,000 per month for a mid-market operator with roughly 5 to 15 CSRs and 1,000 to 2,000 calls per month.

85% of callers who cannot reach a business on the first try never call back (Numa, Small Business Phone Report, 2021). That is the central case for answering more calls. But the ROI math only closes when the cost of the system that answers those calls is less than the revenue the additional bookings produce. For a shop averaging $400 to $800 per job, one or two extra bookings per day can justify a four-figure monthly spend. For a slower operation, the calculus changes.

Four cost factors to understand before signing:

No self-serve tier. There is no starter plan. The floor is approximately $1,000 per month, reached through a sales call and a custom quote. Operators who want to test the product before committing to an annual contract have no low-cost pilot option.

Annual contracts are the default. Avoca sells on annual terms. Breaking the contract early typically means paying out the remaining balance. If the product does not fit the team's workflow after the first few months, the exit is expensive.

ServiceTitan integration depth. A significant portion of Avoca's customer base runs on ServiceTitan. If your shop uses FieldRoutes, JobNimbus, or a different CRM, confirm how that integration is scoped and whether there are additional setup fees for those connectors.

Setup and onboarding. Like most enterprise-grade AI platforms, Avoca includes a paid onboarding period. Confirm whether that is bundled into the monthly fee or billed separately before signing.

Avoca vs. Alternatives: Price Comparison

The table below compares Avoca to the most common alternatives buyers consider at the same stage of the decision.

Sources: Avoca pricing from third-party industry estimates (serviceagent.ai, getdriive.com, July 2026; Avoca does not publish pricing). Sameday, Smith.ai, Goodcall, and Rosie from vendor pages as of July 2026. Roonly Office from roonly.ai/office.

Of the options on this list, only Avoca and Roonly Office include CSR coaching alongside answering. The four sub-$500 options answer and book but do not evaluate or train the humans who take the calls.

Is Avoca Worth the Price?

For the right buyer, the answer is yes. A mid-market HVAC, plumbing, or electrical shop running 1,000 to 2,000 calls per month, operating on ServiceTitan, with six or more CSRs, and a budget to invest in the front office is Avoca's clear sweet spot.

The Granite Comfort case study, which Avoca cites publicly, describes a PE-backed HVAC and plumbing platform that rebuilt its front office on Avoca across nine brands and reported a 20% year-over-year revenue lift at the pilot brand. That result comes from a real operator and is representative of what the platform is designed to produce at scale.

The three pillars work together in a way that stitched-together point tools do not. An answering service answers and stops. A call-scoring tool grades and stops. Avoca combines answering, campaigns, and CSR coaching in one connected system, which removes the integration overhead of managing three separate vendors.

Where Avoca becomes a harder argument:

For small operators. A one-or-two CSR shop paying $1,000 to $1,500 per month for a system built around six-to-fifteen-CSR call volumes is paying for capacity it will not fully use.

For operators not on ServiceTitan. Avoca is deepest on ServiceTitan and Housecall Pro. Shops on FieldRoutes or JobNimbus should confirm the integration scope before signing.

For field-heavy businesses. Avoca has no field capture. It begins when a phone rings. If you have door-to-door or in-person reps who need coaching, Avoca does not touch that surface. The coaching corpus is built entirely from office calls.

For operators who cannot change call routing. Avoca's standard setup requires routing calls through its system. If your phone setup is locked or managed by a vendor that does not allow forwarding changes, ask how that works in practice.

More Affordable and Better-Fit Alternatives

If Avoca's price, contract terms, or minimum size are a poor fit, these options cover different parts of the stack:

Sameday AI (~$449/mo) is the closest self-serve flat-rate option for home-services operators who need AI answering without a custom quote process. It claims a 92% booking rate and connects to ServiceTitan, Housecall Pro, and Jobber. It does not score or coach CSRs.

Smith.ai (from ~$95/mo) gives smaller offices an AI answering option with a human fallback. The per-call cost rises fast at volume, but the entry point is significantly lower than Avoca. It does not coach the CSR.

Goodcall and Rosie (from $49 to $249/mo) are self-serve AI receptionist options for operators who want something running quickly without a sales process. Neither is trained on your specific call corpus.

Roonly Office is built to close the loop that answering-only tools leave open. It provides call scoring and CSR coaching on the same platform that answers the phone, writes a note back to the CRM after every call, and overlays in front of the phone system a business already runs. No porting or carrier change is required to start recording and scoring calls. For operators who want coaching alongside answering but are not ready for a $1,000 to $3,000 per month commitment, Roonly Office scores every call, coaches the CSR who took it, and is built to follow up on leads that did not book.

One structural difference from Avoca: Roonly scores both the field reps at the door and the CSRs on the phone, because the field and office corpuses feed the same engine. Avoca begins when a call comes in and has no visibility into conversations that happen in the field. For businesses with both a CSR team and a door-to-door or in-person sales team, that is a meaningful distinction.

Pricing for Roonly Office is usage-based. See how it plugs into the CRM and phone system you already run before deciding whether a number-porting migration is even necessary.

Frequently Asked Questions

What does Avoca pricing actually cost per month?

Avoca does not publish a price list. Third-party industry estimates consistently report a range of $1,000 to $3,000 per month for a mid-market home-services operator. The actual number depends on call volume, the number of CSR seats, which pillars are activated (Convert, Nurture, Coach), and the contract length. The path to a quote runs through a demo with the Avoca sales team.

Does Avoca have a free trial or self-serve plan?

No. As of July 2026, Avoca does not offer a free trial or a self-serve starter tier. The minimum effective spend is approximately $1,000 per month, and the purchase process requires a sales conversation and a custom quote.

What is included in Avoca's pricing?

Avoca structures its product around three pillars: Convert (AI inbound answering and booking capture), Nurture (outbound SMS and email campaigns for re-engagement), and Coach (CSR call scoring and written feedback by rep). Which pillars are included in a given contract depends on the custom quote. Most operators start with Convert.

Does Avoca coach CSRs?

Yes. Avoca Coach scores every CSR call and surfaces written feedback by rep. This distinguishes Avoca from AI answering services like Sameday, Smith.ai, Goodcall, and Rosie, which answer and book but do not evaluate or train the humans on the team. Avoca Coach does not include interactive roleplay practice sessions.

Does Avoca require an annual contract?

Avoca typically sells on annual contracts. Month-to-month options may be available depending on operator profile, but the default term is annual. Early termination generally means paying out the remaining contract balance.

Does Avoca work with FieldRoutes or JobNimbus?

Avoca's deepest integrations are with ServiceTitan and Housecall Pro. Before signing, confirm the integration scope for your specific CRM, whether Avoca writes call outcomes back to your system, and whether there are additional setup or integration fees for connectors outside the ServiceTitan ecosystem.

What does Avoca not do?

Avoca does not coach field reps in door-to-door or in-person sales settings. Its corpus is built from office phone calls only. It does not provide interactive roleplay practice for CSRs. It does not offer a no-porting overlay that sits in front of an existing phone system without changing call routing. It has no self-serve entry point below approximately $1,000 per month.