Craftflow Pricing 2026: What Does Craft Cost?

How Much Does Craftflow Actually Cost in 2026?

Craftflow does not publish pricing, but based on competitor positioning it likely costs $200 to $280 per rep per month with no published setup fee.

Craft (the company behind craftflow.com) keeps its pricing behind a demo call. The company positions itself as 30 to 50% cheaper than Rilla, which charges $4,000+ per rep per year. Working backward from that claim, Craft's per-rep cost likely falls in the $2,000 to $2,800 per year range, or roughly $170 to $230 per month. That said, the actual number you get quoted may vary based on team size, contract length, and which modules you need.

This pricing guide covers what we know about Craftflow pricing in 2026, what is included, where the hidden costs are, and how it compares to other AI coaching tools in the field sales space. The AI sales coaching market is growing fast. According to Research and Markets, the sector is projected to reach $83.69 billion by 2029, growing at a 7.8% CAGR. More tools means more options for buyers.

Craftflow Pricing Breakdown: What We Know

Because Craft does not publish pricing, this breakdown is based on the company's own competitive positioning, public statements, and what customers in the home services space have reported. Here is the best available picture:

Craft claims no minimum user requirement, which sets it apart from Rilla's 5-seat minimum. That is a real advantage for smaller teams or companies that want to pilot with a few reps before rolling out. The company also advertises monthly billing flexibility, which reduces the upfront commitment compared to annual-only platforms.

According to Sopro's AI in sales research, 86% of sales teams using AI report positive ROI within their first year. But ROI depends on what the platform actually does with your data once it captures it.

What Is Included With Craftflow

Craft positions itself as a full "AI growth engine" for home services companies, not just a conversation intelligence tool. Here is what the platform covers:

Real-Time Coaching

Craft's headline feature is live AI coaching during in-home sales appointments. The AI listens to the conversation and provides suggested responses, objection handling scripts, and presentation strategies while the rep is still with the customer. The company reports 43.9% close rate improvement and 94% process adherence among users (Craftflow).

Call Center AI

Beyond field sales, Craft offers AI-powered call center booking agents that handle inbound calls 24/7. This is a broader scope than most field sales coaching tools, which focus solely on in-person conversations.

Revenue Recovery

Craft includes automated follow-up on unsold estimates and missed opportunities. The AI identifies deals that went cold and re-engages prospects, which is a CRM automation feature rather than a coaching feature.

Analytics and Integrations

The platform integrates with ServiceTitan, Salesforce, HubSpot, Jobber, AccuLynx, and other home services CRMs. Post-appointment summaries, smart lead scoring, and revenue pattern analysis are included. Setup reportedly takes as little as one hour with a 5-minute CRM connection.

Research from Cirrus Insight shows that over 80% of sales teams using AI report increased revenue, compared to 66% of teams without AI. That gap is worth paying attention to when evaluating any coaching tool.

Hidden Costs and Gotchas

Even though Craft's marketing is more transparent than some competitors, there are still areas where costs could surprise you.

Quote-Based Pricing Means You Cannot Compare Easily

The biggest gotcha is that you cannot see the price until you sit through a demo call. This is common in the space (Rilla and Gong do the same), but it means you spend time on sales calls before knowing whether the tool fits your budget. For a team evaluating multiple platforms, that adds up to hours of demos before you can build a comparison spreadsheet.

Feature Scope May Mean Higher Costs

Craft bundles call center AI, revenue recovery, and field coaching into one platform. That is a broader feature set than most D2D coaching tools. If your quote includes modules you do not need (like 24/7 call booking), you may be paying for capabilities that sit unused. Ask during the demo whether you can buy field coaching only.

In-Home Sales Focus vs. Door-to-Door

Craft is built for in-home sales (HVAC techs, roofers, plumbers presenting estimates inside the home). If your team does door-to-door canvassing (solar, pest control, security), some features like in-appointment real-time coaching may not translate as well to quick doorstep conversations. The platform's 500+ company base is heavily weighted toward home services trades.

No Published Cancellation Terms

Like most quote-based platforms, Craft's cancellation and early termination terms are buried in the contract. If monthly billing is truly available, this is less of a concern. But verify the terms in writing before signing.

According to the ICF Global Coaching Study, 86% of companies report positive ROI from coaching investments. The question is not whether coaching works but whether the specific tool you pick matches your team's workflow.

Craftflow Pricing vs. Alternatives: Side-by-Side Comparison

Here is how Craft stacks up against other AI coaching platforms for field sales:

A few patterns emerge. Craft is the only platform offering real-time, live-during-the-appointment coaching. That is a genuine differentiator for in-home sales. But it lacks AI roleplay and automated training features, which means reps still depend on managers or the live AI for skill development. Tools that close the full coaching loop automatically handle the training piece without requiring manager intervention or a live customer conversation.

Is Craftflow Worth the Price?

Craft is a strong product for in-home service companies that want AI assistance during live appointments. If your reps are presenting quotes, handling objections, and closing inside the customer's home, real-time coaching is a compelling feature that other platforms do not offer.

Here is when Craft makes sense:

• Your team does in-home estimates (HVAC, roofing, plumbing) rather than doorstep canvassing
• You want AI guidance during live customer conversations, not just post-call analysis
• You also need call center automation and would benefit from a single-vendor solution
• You already use ServiceTitan or a similar home services CRM that Craft integrates with
• Your reps are experienced enough to apply real-time suggestions without getting distracted

Here is when Craft may not be the right fit:

• Your team does door-to-door canvassing where conversations are short and fast-paced
• You need reps to practice and improve on their own through roleplay and structured training
• You want published pricing you can evaluate without sitting through a sales demo
• Your priority is scaling coaching beyond what managers can deliver personally
• You are a smaller team looking for the lowest possible per-rep cost

According to Whatfix's analysis of AI coaching tools, organizations using AI coaching see 20 to 25% improvement in rep proficiency and 15% faster ramp times. The question is which tool delivers that improvement most efficiently for your specific sales motion.

More Affordable Alternatives to Craftflow

If Craft's pricing, feature scope, or in-home focus does not align with your needs, here are other platforms to evaluate.

Roonly

At $150 per rep per month (pilot pricing) with no setup fee and no seat minimums, Roonly is built specifically for D2D field sales teams. The platform records conversations via phone or Apple Watch, analyzes them, and then automatically generates personalized training. That includes Duolingo-style lessons and AI roleplay with sub-2-second response times across 500+ dynamic personas trained on your real company data. The key difference from Craft is that Roonly handles the training side of coaching automatically rather than relying on live in-appointment guidance. Currently accepting pilot companies.

Rilla

Rilla charges $4,000+ per rep per year with annual contracts and a $1,500 to $5,000 setup fee. It is the most established player in D2D conversation intelligence, with strong virtual ride-along features. But it lacks automated training and carries the highest per-seat cost in the category. Read more about how these coaching tools compare.

Siro

Siro runs approximately $250 per rep per month with annual contracts. It covers recording and analysis for D2D teams with a focus on conversation intelligence. Siro recently raised $50 million in funding (TechCrunch), signaling continued investment in the product. Like Rilla, it does not include automated training or gamification.

Manual Coaching

For smaller teams, ride-alongs and 1-on-1 coaching still work. But the economics fall apart fast. A single manager can effectively coach 4 to 6 reps through ride-alongs, and each session costs $500 to $1,200 when you factor in travel and lost productivity. You can dig into the real cost of manual ride-alongs to see how that math plays out at scale.

Frequently Asked Questions

How much does Craftflow cost per month?

Craft does not publish pricing. Based on the company's claim of being 30 to 50% cheaper than Rilla ($333/month per rep), Craft likely costs between $170 and $230 per rep per month. You need to book a demo at craftflow.com to get an exact quote.

Does Craftflow offer a free trial?

Craft does not publicly offer a free trial. The sales process starts with a demo, after which the company customizes the platform for your business. Setup reportedly takes as little as one hour after the initial demo.

Is there a minimum number of seats for Craftflow?

Craft claims no minimum user requirement, which is a significant advantage over competitors like Rilla (5-seat minimum). This makes it accessible for smaller teams that want to test the platform with a few reps before expanding.

Does Craftflow require an annual contract?

Craft advertises monthly billing flexibility, which would set it apart from Rilla and Siro (both annual). However, since pricing is quote-based, verify the exact terms during the demo. Annual commitments may come with discounts.

What is the difference between Craftflow and Rilla?

Craft focuses on real-time coaching during live appointments, while Rilla focuses on post-call analysis and virtual ride-alongs. Craft also includes call center AI and revenue recovery features. Rilla offers AI roleplay ("Hey Rick") that Craft does not. Craft targets in-home services specifically, while Rilla covers both D2D and in-home sales.

Is Craftflow good for door-to-door sales teams?

Craft is primarily designed for in-home sales (presenting estimates inside the customer's home). For D2D canvassing where conversations happen on doorsteps and last 2 to 5 minutes, Craft's real-time coaching may be less effective than platforms built specifically for that sales motion. D2D teams may get more value from tools that focus on post-call analysis, AI roleplay, and automated training.

What is the cheapest AI sales coaching tool for field sales?

Among field-sales-focused platforms, Roonly offers the lowest entry point at $150 per rep per month with no setup fee and no seat minimums. It also includes automated training and AI roleplay, which most competitors charge extra for or do not offer at all.