Home security · Las Vegas, a year-round veteran teamMarch to May 2026
The sale rate doubled. Then it held for seven weeks.
Zach's Las Vegas office, a year-round team of veteran reps, started Roonly as a three-week pilot and never stopped. By May the team was recording nearly three times as many conversations a week, and the sale rate held at twice its first week.
01 · The pilot never ended
Nearly three times the doors a week. The lift held.
The team analyzed 119 conversations in its first week and 337 in its seventh. Every week after the first, a bigger share ended in a sale or a lead than in week one.
Analyzed conversations per week (bars) and the share that ended in a sale or a lead (the line), March 30 to May 17, 2026. The week of April 13 was short, with 36 conversations.
02 · Yeses per 100 doors
For every 100 doors, 11 more ended in a yes.
A yes is a sale or a qualified lead. Week one against the six weeks that followed, as the team scaled up.
16.0% of 119 conversations
26.6% of 1,239 conversations
03 · The conversion lever
The longer the conversation, the likelier the yes.
Across 1,313 analyzed conversations, a door that ran past ten minutes ended in a sale or a lead 8.5 times as often as one that ended inside a minute. Getting past the first minutes is the whole game, so that's where Roonly coaches.
Analyzed conversations March 30 to May 18, 2026, by length, and the share that ended in a sale or a lead.
04 · Coaching takes hold
The area director led from the doors.
Each story compares that person's first third of conversations with their most recent third, March 30 to May 18.
Zach
Area Director · 570 conversations
Recorded doors alongside the team, and closed most of its sales.
- Sale or lead, first third to last24% → 29%
- Leads113
- Callbacks66
Oscar
Door rep · 147 conversations
The biggest jump in yeses on the team.
- Sale or lead, first third to last16% → 24%
- Positive outcomes46.5%
- Callbacks27
05 · In Zach's words
“This is the future of coaching.”
“Reps listen back on Roonly, see their scores, and know exactly what to improve, without a manager telling them every single time.”
Zach, Area Director, Vivint Smart Home, Las Vegas
06 · For your door team
What one office's spring means for yours.
Vivint's reps tapped Start Shift and recorded the day. Roonly scored every conversation, tracked every objection and showed each rep exactly what to improve.
The lift showed up and held
The sale rate stayed at twice its first week for seven weeks.
More yeses from every 100 doors
From 16 sales or leads in every 100 doors to 27.
The pilot never ended
Still recording in September, six months after the first shift.
See what Roonly finds in your team's doors.
Book a demoHow we measured
- Source: Roonly production data for Vivint Smart Home's Las Vegas office. Weekly and conversation-length figures from the May 18, 2026 pull; the before and after from the May 27, 2026 pull; the September total from September 20.
- Window: March 30 to May 18, 2026. Week one (March 30 to April 5) is the baseline.
- A yes is a sale or a qualified lead, as reps logged them in Roonly. Rep comparisons use each person's first third of conversations against their most recent third.
- Roonly recalibrated how it scores short doors in mid-April, so this story compares outcomes, not scores.