9 Best Gong Alternatives for Field Sales (2026)

Best Gong Alternatives for Field Sales Teams in 2026

The best Gong alternatives for field sales are Roonly, Rilla, and Siro, purpose-built for door-to-door teams that Gong was never designed to support.

Gong is the market leader in conversation intelligence for inside sales. It records phone calls, video meetings, and emails, then analyzes patterns across your pipeline to surface deal risks and coaching opportunities. For enterprise inside sales teams, it works. For field sales teams that sell door to door, it does not.

The core problem is simple: Gong captures digital conversations. D2D reps sell face to face. There is no Zoom call to record, no email thread to analyze, no CRM activity to track in real time. Field reps need a phone or wearable that records in-person conversations on the doorstep, often without cell service. Gong does not offer mobile field recording, offline support, or any workflow built for reps who spend their day walking neighborhoods.

Beyond the product gap, Gong's pricing puts it out of reach for most D2D companies. After Gong introduced modular pricing in March 2025, the annual platform fee alone runs $5,000 to $50,000, with per-user costs of $120 to $250 per month and implementation fees between $15,000 and $65,000, according to tl;dv's Gong pricing guide. A 10-rep D2D team would pay $50,000 or more annually for a tool that cannot record a single doorstep conversation.

The sales coaching software market is projected to reach $83.7 billion by 2029, growing at a 7.8% CAGR, according to Research and Markets. That growth has produced real alternatives built specifically for field sales. Here are nine worth evaluating.

1. Roonly

Roonly is built from the ground up for door-to-door field sales teams in pest control, solar, roofing, and HVAC. It records in-person conversations, analyzes them with AI, then automatically generates personalized training and roleplay from your team's real sales data. No other platform on this list closes that loop without manual manager involvement.

Key differentiator: Automated training generation. Roonly turns recorded conversations into Duolingo-style lessons and AI roleplay tailored to each rep's specific skill gaps. Managers do not have to build training content or review every scorecard.

Pricing: $150 per rep per month (pilot), $200 per rep per month after pilot. No setup fees, no seat minimums.

Best for: D2D sales teams of 5 to 50 reps who want coaching that scales without adding managers.

Pros:

• Sub-2-second AI roleplay with 500+ dynamic personas trained on real company scenarios
• Apple Watch recording for hands-free, phone-free field work
• Full gamification with points, badges, leaderboards, and team contests

Cons:

• Currently in pilot phase, accepting teams via waitlist
• No ServiceTitan integration yet (planned for 2026)

Teams using AI coaching tools see 35 to 40% higher close rates on average, but only when reps practice the skills, not just read scorecards. Roonly's automated training loop addresses that gap directly.

2. Rilla

Rilla was the first AI coaching platform built specifically for field sales. It records in-person conversations via a mobile app, transcribes them, and delivers scorecards and summaries to managers. Rilla coined the term "virtual ride-along" and has strong brand recognition in the D2D space.

Key differentiator: First-mover advantage in D2D conversation intelligence. Rilla has the largest library of recorded field sales conversations and the most established brand in this niche.

Pricing: Approximately $330 per user per month with setup fees of $1,500 to $5,000 and annual contracts, according to SalesAsk's Rilla Pricing Guide. A 10-rep team pays roughly $40,000 or more per year.

Best for: Larger D2D teams (20+ reps) with dedicated managers who have bandwidth to review scorecards and deliver coaching manually.

Pros:

• Purpose-built for D2D field sales with proven track record
• Strong scorecard and analytics features for managers
• Good ServiceTitan and CRM integrations

Cons:

• No automated training or lesson generation; all coaching is manual
• AI roleplay ("Hey Rick") has 5 to 7 second delays and a single persona voice
• Seat minimums and setup fees make it expensive for smaller teams

3. Siro

Siro records in-person sales conversations and uses AI to surface the most coachable moments. Rather than forcing managers to review full recordings, Siro identifies specific segments where a rep missed an opportunity or handled an objection well and surfaces those clips for quick review.

Key differentiator: Coachable moment detection. Siro's "Game Film" approach highlights key clips instead of dumping full transcripts on managers.

Pricing: Approximately $250 per user per month (~$3,000 per year per rep). A 10-person team pays roughly $30,000 or more annually, per G2 Siro Reviews.

Best for: Home services teams that want AI-powered conversation analysis with a strong mobile experience.

Pros:

• Highlight reel feature makes manager review sessions faster
• Recently added voice mode and post-call debrief features
• Integrates with HubSpot, Salesforce, and SalesRabbit

Cons:

• No automated training or lesson generation
• Roleplay feature is new and limited compared to purpose-built alternatives

Siro claims users see a 36% boost in close rates with its coaching features, per siro.ai. The platform works well for managers who want data-driven coaching clips, but reps still depend on managers to turn those insights into practice.

4. Craft (Craftflow)

Craft is an AI coaching platform for home services companies that covers both call center and field sales. Its standout feature is real-time guidance during appointments, providing AI prompts while a rep is still in the home.

Key differentiator: Live, in-appointment coaching. Craft works during the conversation, not just after it.

Pricing: Not publicly listed. Based on market positioning, expect $200 to $300 per user per month. Contact Craft for a quote.

Best for: Home services companies that need a single platform covering both phone-based and in-person sales.

Pros:

• Real-time coaching during live appointments
• Covers both call center and field sales in one platform
• Reports a 31%+ close rate increase for users, per craftflow.com

Cons:

• Broader focus means less D2D-specific optimization
• Pricing not transparent; requires a sales conversation

5. SalesAsk

SalesAsk records in-person and virtual sales meetings, then uses an AI mentor called "Coach Dean" to score performance and deliver feedback. It targets home builders, home services, and remodeling companies specifically.

Key differentiator: Sales methodology adherence scoring. SalesAsk evaluates whether reps followed your specific sales process step by step, flagging missed stages automatically.

Pricing: Not publicly listed, but positioned as more affordable than Rilla. The platform has over 11,000 reps, according to salesask.com.

Best for: Home services and remodeling companies with a defined sales methodology that needs enforcement.

Pros:

• Semantic analysis of sales process adherence, not just keyword detection
• Managers report coaching 10x faster with the AI analysis layer
• Covers both in-person and virtual meetings

Cons:

• Less focused on D2D canvassing; stronger for in-home sales appointments
• Limited roleplay capabilities

6. Chorus by ZoomInfo

Chorus is ZoomInfo's conversation intelligence tool. It records and analyzes sales calls, providing coaching insights and deal visibility. Since the acquisition, Chorus has been integrated into ZoomInfo's broader prospecting and intelligence suite.

Key differentiator: Tight integration with ZoomInfo's contact and company database. Teams already using ZoomInfo get conversation intelligence layered on top of their existing workflow.

Pricing: Starting at approximately $100 per user per month ($1,200 per additional seat per year after the first 3 seats at $8,000 per year), according to Claap's Chorus pricing breakdown. Bundled pricing common for ZoomInfo customers.

Best for: Inside sales teams already in the ZoomInfo ecosystem that want conversation intelligence without adding another vendor.

Pros:

• Seamless integration with ZoomInfo prospecting data
• Solid post-call analytics and coaching features
• No additional vendor management for existing ZoomInfo customers

Cons:

• No field sales or mobile recording support
• Locked into the ZoomInfo ecosystem
• Not designed for D2D sales workflows

7. Salesloft Conversations

Salesloft added conversation intelligence as part of its broader sales engagement platform. It records and transcribes calls, provides AI-driven insights like sentiment analysis and keyword tagging, and integrates with Salesloft's cadence and pipeline tools.

Key differentiator: Unified sales engagement. Conversation intelligence sits alongside email sequences, dialer, and deal management in one platform.

Pricing: Base pricing ranges from $125 to $180 per user per month with conversation intelligence available as an add-on. The total cost is often 2 to 3x what teams expect when accounting for add-ons, according to MarketBetter's Salesloft pricing breakdown.

Best for: Inside sales teams already using Salesloft for sales engagement that want to add call recording and coaching without a separate vendor.

Pros:

• Single platform for sequences, calling, and conversation intelligence
• AI-powered summaries and key moment detection
• Supports transcription in 6 languages

Cons:

• Phone and video only; no field sales or in-person recording
• Add-on pricing can escalate costs quickly
• Not applicable to D2D workflows

8. SalesRabbit

SalesRabbit is a field sales management platform focused on territory management, lead tracking, canvassing optimization, and team gamification. It does not record or analyze sales conversations, but it handles the operational side of D2D sales that coaching tools ignore.

Key differentiator: Field operations management. Territory mapping, lead pinning, GPS tracking, and canvassing route optimization.

Pricing: $25 to $50 per user per month depending on the plan. Significantly cheaper than AI coaching tools because it solves a different problem.

Best for: D2D teams that need better territory management and plan to pair it with a separate coaching tool.

Pros:

• Purpose-built for D2D field operations
• GPS tracking, territory mapping, and lead management in one app
• Built-in gamification features for field motivation

Cons:

• No conversation recording or AI analysis
• No coaching or training features
• Must be paired with another tool for coaching capability

Companies that invest in sales enablement tools see up to a 20% increase in revenue per rep, according to SPOTIO's 2026 sales statistics. Even a basic field management tool like SalesRabbit can improve rep efficiency when paired with a coaching platform.

9. Avoma

Avoma provides meeting intelligence with AI-generated notes, transcription, coaching scorecards, and deal intelligence at mid-market pricing. Its modular approach lets teams start with basic meeting intelligence and add coaching as they grow.

Key differentiator: Modular pricing for mid-market teams. Avoma offers the core conversation intelligence stack without enterprise-level pricing or forced bundling.

Pricing: Plans start at $79 per user per month for the Business tier with coaching features. A more affordable entry point than Gong or Chorus.

Best for: Inside sales teams at mid-market companies that want Gong-like features without Gong-level pricing.

Pros:

• Transparent, modular pricing
• Strong AI note-taking and meeting summary features
• Good Salesforce and HubSpot integrations

Cons:

• No field sales or mobile recording support
• Designed for virtual meetings, not in-person conversations
• Less mature deal intelligence compared to Gong

Gong Alternatives Comparison Table

How to Choose the Right Gong Alternative for Field Sales

Picking the right platform depends on four factors: whether your team sells in the field or on the phone, your budget, your team size, and which features matter most.

D2D vs. inside sales

This is the most important filter. If your team sells door to door, eliminate Gong, Chorus, Salesloft, and Avoma immediately. They record digital conversations (phone calls, video meetings, emails) and have no capability for in-person field recording. Only Roonly, Rilla, Siro, SalesRabbit, and Craft support field sales workflows. Craft splits its focus between call centers and field, while SalesRabbit handles operations rather than coaching.

Budget

Gong's total cost for a 10-rep team exceeds $50,000 annually when you factor in platform fees, per-user costs, and implementation. For D2D teams, that budget goes further with purpose-built tools. Roonly at $150 per user per month delivers full coaching automation for roughly $18,000 per year for 10 reps. Rilla at $330 per user per month costs about $40,000. Siro at $250 costs roughly $30,000. SalesRabbit at $25 to $50 per month covers field operations for under $6,000.

Team size

Small teams (5 to 15 reps) should prioritize platforms with no seat minimums and no setup fees. Rilla's typical minimum seat requirements and $1,500 to $5,000 implementation cost makes it expensive for smaller groups. Roonly works with teams as small as 5 without penalizing them on pricing. Larger teams (30+ reps) with dedicated coaching staff may get value from Rilla's established analytics or Siro's highlight reel approach.

Feature priorities

If you need conversation recording and analysis only, Rilla or Siro will handle that. If you want recording plus automated training that scales without adding managers, Roonly is the only option that closes the coaching gap automatically. If you need territory management and canvassing tools, SalesRabbit is the right fit (pair it with a coaching tool). If you need enterprise revenue intelligence for an inside sales org and Gong's pricing is the issue, Chorus or Avoma offer similar features at lower cost.

D2D sales teams that combine AI coaching with structured practice see 70% faster onboarding for new reps, which matters in an industry where the first two weeks determine whether a new hire stays or quits.

Frequently Asked Questions

Why do field sales teams need a Gong alternative?

Gong was built for inside sales. It records phone calls, video meetings, and emails, but has no capability for in-person conversation recording. D2D reps need a mobile app or wearable that records doorstep conversations, works offline, and fits into a field workflow. Gong does not offer any of these features.

How much does Gong actually cost for a small team?

Gong's pricing includes per-user fees of $120 to $250 per month, a platform fee of $5,000 to $50,000 per year, and implementation costs of $15,000 to $65,000. For a 10-rep team, the total annual cost typically exceeds $50,000. Contracts also include automatic price increases of 5 to 15% at renewal, according to MarketBetter's Gong pricing breakdown.

Which Gong alternative is best for D2D teams under 15 reps?

Roonly offers the best combination of features and pricing for smaller D2D teams. At $150 per user per month with no setup fees and no seat minimums, it provides full coaching automation including AI roleplay, automated training, and gamification. SalesRabbit is even cheaper for field operations, but it does not include conversation coaching.

Can Gong be used for field sales at all?

Not effectively. Gong requires a digital communication channel (phone call, Zoom meeting, email) to capture conversations. It does not have a mobile recording app for in-person sales. Some teams have tried workarounds like calling themselves during a pitch, but this creates a poor customer experience and unreliable recordings.

What features should I prioritize when switching from Gong?

For D2D teams, prioritize: (1) mobile field recording that works offline, (2) speaker separation to distinguish rep from prospect, (3) AI analysis tailored to in-person sales patterns, and (4) coaching tools that scale without requiring more manager time. Automated training and roleplay capabilities separate the most effective platforms from basic recording tools.

How long does it take to switch from Gong to a field sales platform?

Most field sales coaching platforms require one to two weeks for full deployment. Roonly and Siro use mobile apps that reps download and start recording with on day one. The AI analysis kicks in after the first few recorded conversations. The transition from Gong is straightforward because there is minimal data migration needed since Gong's inside sales data does not transfer to field sales workflows.

Is it worth paying for both Gong and a field sales tool?

Only if you have both inside sales and field sales teams. For companies that are purely D2D, paying for Gong alongside a field sales tool doubles your cost without adding value. If you have a hybrid team with inside reps using Gong and field reps needing a separate tool, consider whether a platform designed for field sales verticals could replace both.