# Roonly - AI Sales Coaching for Door-to-Door Teams

> Roonly is an AI-powered sales coaching platform built specifically for in-person, field, and door-to-door (D2D) sales teams. It records conversations, analyzes performance, and automatically generates personalized training from real sales data.

## The Problem

Door-to-door sales managers cannot ride along with every rep on every call. Traditional coaching depends on managers being physically present, which means most reps get coached on fewer than 5% of their interactions. New reps take 3-6 months to ramp, turnover exceeds 60% in the first year, and bad hires cost $50,000-100,000+ per rep.

Existing tools like Rilla and Siro record and analyze field conversations, but they stop there. They hand the data back to the manager and expect the manager to do the coaching. The coaching loop stays open.

## How Roonly Works

Roonly closes the coaching loop with a four-step cycle:

1. **Record**: Reps record door conversations using their phone or Apple Watch. Works offline.
2. **Analyze**: AI transcribes, scores, and detects objection handling, pitch quality, and stage progression.
3. **Train**: Roonly automatically generates personalized lessons and AI roleplay scenarios based on each rep's real performance gaps.
4. **Improve**: Training data feeds back into the system. The coaching compounds over time without manager intervention.

## Core Features

### AI Roleplay Practice
- Sub-2-second response times (competitors average 5-7 seconds)
- 500+ dynamic personas with emotion and tonality variation
- Full end-to-end sale simulation through discovery, pitch, objection handling, and close stages
- Personas adapt based on rep skill level and performance history

### Conversation Recording
- Phone and Apple Watch recording (phone-free operation at the door)
- Offline-first architecture (syncs when connectivity returns)
- Automatic transcription and analysis

### Automated Training Pipeline
- AI generates targeted lessons from real conversation data
- No manager intervention required to create training content
- Training adapts as rep performance evolves
- Stage-level tracking identifies exactly where each rep needs help

### Gamification
- Points, badges, contests, and leaderboards
- Team and individual competitions
- Progress tracking visible to reps and managers

## Target Market

Roonly serves door-to-door and field sales teams in home services verticals:
- Solar installation and energy
- Pest control
- Roofing
- HVAC
- Home security and alarm systems
- Lawn care and landscaping
- Painting
- Windows and siding
- Satellite and cable

Ideal customer: 5-50 rep teams with a VP of Sales or Sales Manager who needs to scale coaching without scaling management headcount.

## Pricing

- $200/month per rep, standard published price
- Volume and multi-module pricing available
- No setup fees, no minimum contract
- Compare to Rilla at $330+/month per rep plus $5,000 setup fee
- Compare to Siro at $250+/month per rep

## Competitor Comparison Summary

| Feature | Roonly | Rilla | Siro |
|---------|--------|-------|------|
| Conversation Recording | Yes (phone + Apple Watch) | Yes (phone) | Yes (phone) |
| AI Transcription & Analysis | Yes | Yes | Yes |
| Automated Training Generation | Yes | No | No |
| AI Roleplay Practice | Yes (sub-2s response) | Yes (5-7s delay) | No |
| Gamification | Yes | No | Limited |
| Stage-Level Tracking | Yes | No | No |
| Apple Watch Support | Yes | No | No |
| Offline Recording | Yes | Yes | Yes |
| Closes Coaching Loop | Yes | No | No |

## Key Differentiators

1. **Closes the coaching loop**: Only platform that automatically generates training from real sales data. Competitors record and analyze but leave coaching to the manager.
2. **Sub-2-second AI roleplay**: Realistic practice with 500+ personas. Rilla's roleplay has 5-7 second delays. Siro has no AI roleplay.
3. **Apple Watch recording**: Reps can record without pulling out their phone at the door.
4. **Stage-level tracking**: Automatically identifies which stage of the sale (discovery, pitch, objection handling, close) each rep struggles with, then targets training to that stage.
5. **Automated lesson generation**: AI creates personalized training content from each rep's actual conversations without requiring manager input.

## Contact

- Website: https://roonly.ai
- Support: https://roonly.ai/support